Opportunity Modeling
- Market sizing and segmentation
- Competitive analysis
- Defining core value proposition
- Business modeling
- Marketing & sales roadmap
Customer Validation
- Testing assumptions about product functionality, business and transactional models
- Does the problem exist and is it an important problem?
- What is the minimum solution needed to solve the problem?
- What are user scenarios and personas?
- What does the transaction roadmap look like?
- Are influencers/personas in the marketing/sales process different to user personas?
Brand Building
- Logo and image development
- Positioning and messaging for segmented audiences
- Web presence and content building (incl on-site and off-site SEO)
- Social Media presence
Demand Generation
- Marketing & Sales Funnel definition or analysis
- Build awareness & interest
- Search engine strategy (SEO / SEM)
- Link Building
- Events & Webinars
- PR, Social media & influencer strategy
- Email campaigns
- Content development
- Increase conversion efficiency at every funnel stage:
- Funnel/Flow analysis
- Goal setting and conversion measurement
- Site flow, content & keyword optimization
- Collateral & content development
