Brian Luke is an accomplished strategic leader with experience in successfully spearheading growth for start-up through Fortune 100 companies. With a strong technology background, Brian is highly adept at understanding interdependent relationships between technical and business issues. He has proven successes in delivering well differentiated products to market, and communicating value through integrated, global marketing and communication programs.
Experience and insight to meet your business challenge …
» Numerous product management and marketing successes: Brian successfully increased market share of Microsoft Office from single digits to high double digits while managing Microsoft’s desktop applications business in South Africa. He drove broad media coverage and a highly a successful launch for Office 95. After moving to the US, he directed international product management and launch planning for two Windows launches across 60+ countries.
» Deep experience delivering partner programs: Brian has great experiencing managing customer and partner focused programs. He has managed a multi-discipline team responsible for worldwide communications to manufacturers of PCs and peripherals. He was very successful in working across the many divisions in Redmond to drive multi-million dollar projects including Microsoft’s Windows Hardware Engineering Conference events in 4 countries, reaching 4,000+ industry attendees and 200+ press.
» Strong communications capability: Brian has been responsible for content and messaging for highly visible keynotes from Bill Gates and other senior Microsoft executives. He has presented in boardrooms, auditoriums and online to over 30,000 people and has directed extensive PR and social media campaigns.
» Start-up experience: Brian has experience with SaaS and mobile initiatives (B2B and B2C). He has driven market and competitive analysis, developed product and marketing strategies. He has built new brands, positioning and messaging for v1 products, defining and executing launch plans to new markets.